The Key to Keeping Customers Engaged: Learnings from a Chief Content Officer

September 12, 2023 at 12:00 PM EDT
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Keynote

The Key to Keeping Customers Engaged: Learnings from a Chief Content Officer

We have more ways than ever to connect with our customers and more data than ever to personalize that engagement, but many brands are still falling short when it comes to creating true customer engagement. Ann Handley, Chief Content Officer, MarketingProfs, joins Twilio VP of strategy and operations, Ivy Grant, in an insightful fireside chat discussing the ways in which businesses succeed, and misstep, in their customer engagement strategies. Ann’s journalism background and experience as a bestselling author gives her a unique perspective on the kind of customer engagement that leaves customers feeling seen, heard, and connected.
You will walk away with an understanding of:
  • How to strike the right balance between too much and too little personal information to share and why it’s important in our data-driven interactions with customers
  • How to use storytelling and compelling content to build connection and a lasting relationships with customers
  • How to align around the customer’s experience and make it the central focus of company culture
Speakers
  • Ann Handley
    Wall Street Journal Bestselling Author
    • Ann Handley

    Ann Handley

    Wall Street Journal Bestselling Author
    Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing.

    Ann is a digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marketing training company with more than 600,000 subscribers. She is the Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.

    Her books have been translated into 19 languages, including Turkish, Korean, Italian, Chinese, and Japanese. A LinkedIn Influencer, she has more than 420,000 followers on Twitter and is consistently named one of the more influential marketers on social media.

    She has contributed commentary and bylines to Entrepreneur magazine, IBM’s Think Marketing, Inc. magazine, Mashable, Huffington Post, American Express, NPR, and the Wall Street Journal.

    Ann lives in Boston, where she is Mom to creatures two- and four-legged. She is an E.B. White Superfan, a Cavalier King Charles Spaniel enthusiast, and a novice tap dancer. She escapes it all by retreating to her tiny-house office, which houses her vintage typewriter collection.
  • Ivy Grant
    VP, Strategy & Operations
    • Ivy Grant

    Ivy Grant

    VP, Strategy & Operations
    Ivy Grant is Vice President of Strategy & Operations at Twilio where she leads strategic planning, M&A Integration and is responsible for driving transformational initiatives that enable the company to continuously improve its operations.

    Prior to Twilio, Ivy’s career has balanced senior roles in strategy consulting at McKinsey & Company, Edelman and PwC with customer-centric operational roles at Walmart, Polo Ralph Lauren and tech startup Eversight Labs. She loves solo international travel (pre-COVID), hugging exotic animals and boxing. Ivy has an MBA from NYU’s Stern School of Business and a BS in Applied Economics from Cornell University.
Breakout Session

Harness the full power of AI with trusted data

We are at a pivotal moment in time where customers crave more personalized interactions – from social feeds, e-commerce websites, smart devices, to playlists. And while AI is not new, many companies are already making predictions and using generative AI to revolutionize the realm of possibilities. Companies that don’t want to risk falling behind will need to build differentiated experiences with AI. With Twilio Segment’s Customer Data Platform (CDP), companies can engage customers 1:1 using our trusted data infrastructure, predictive and generative AI, and engagement apps that will unlock your full potential.
In this webinar, you’ll:
  • Learn why establishing a modern customer data foundation is the key to ensuring your data is AI ready.
  • Get an exclusive tour of our latest product features and discover what they mean for your business.
  • Gain valuable insights into the transformative power of Segment’s CDP across multiple channels.
Speakers
  • Sonia Sidhpura
    Director, Product Marketing
    Twilio Segment
    • Sonia Sidhpura

    Sonia Sidhpura

    Director, Product Marketing , Twilio Segment
    Sonia leads the Solutions Product Marketing team at Twilio Segment. With product strategy, storytelling, and business partnerships as her core skills, she is positioned to help take Twilio Segment to the next stage of unlocking and engaging customers with unique experiences. Before Twilio Segment, she held leadership positions at Microsoft, VMware, Informatica, and has an MBA from Duke. She has 15 years of experience in tech.
Join the exclusive conversation with MarketingProfs’ Chief Content Officer, Ann Handley
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We can't wait to see what you build.

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Webinar: The Key to Keeping Customers Engaged: Learnings from a Chief Content Officer by Transform Together