The Recipe for Brand Loyalty: Insights on Building Memorable Customer Interactions

• A framework for how to connect deeply with customers, based on Christina’s experience of founding and leading Milk Bar from a single dessert shop to a national, multi-channel brand
• Real-world examples of impactful customer engagement that leaves customers feeling known
• Tactics for how to learn about and engage a diverse customer base interacting across multiple channels, and how to test, learn and innovate from customer insights

• 
  Christina Tosi

  Owner of Milk Bar and two-time James Beard Award–winning chef

Christina Tosi
Owner of Milk Bar and two-time James Beard Award–winning chef
Christina Tosi is the two-time James Beard Award–winning chef and owner of Milk Bar, with locations in New York City, Washington, D.C., Boston, Las Vegas, and Los Angeles. She is also the host of the Netflix series Bake Squad. She was a judge on Fox’s MasterChef Junior series and was featured on the hit Netflix docuseries Chef’s Table: Pastry. She is the author of Momofuku Milk Bar, Milk Bar Life, All About Cake, and Milk Bar: Kids Only.
• 
  Adam Morgan

  VP of Brand, Twilio

Adam Morgan
VP of Brand, Twilio
Adam Morgan is an Executive Brand and Creative Leader with experience in creativity, strategy, and storytelling for 29 years. In 2020, AdWeek named him one of the “Creative 100”—the top inspiring creative minds in marketing, media, and culture—in the world. He’s the author of the book, “Sorry Spock, Emotion Drives Business,” that proves the value of creativity and design with hard science. He’s a keynote speaker at conferences and events on the topics of creative leadership and content creation. And the host of the video podcast, Real Creative Leadership, that offers inspiration and guidance on the day-to-day job of being a creative leader.

Currently he is the VP of Brand at Twilio—leading brand strategy, content creation, creative and design systems, and leading our website Twilio.com. Before Twilio he was a Senior Director of Brand + Creative at Splunk/Cisco and an Executive Creative Director at Adobe. Before his time in-house at tech brands, he was an ECD and CD at several international ad agencies, delivering award-winning advertising and campaigns. He was named a 40 under 40 business leader by Utah Business Magazine, and Utah Ad Professional of the Year in 2014. And he’s one of the few creative leaders to have a master’s degree in marketing strategy from Northwestern.

To read one of his articles on data-driven creativity, you can visit his magazine “The Creative Machine” on Medium. Or learn more about his book and speaking topics at adamWmorgan.com.