Mind the gap: Tactics to reach and communicate across generations

November 16, 2023 at 09:00 AM
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Keynote

Tactics to reach and communicate across generations

As the average life expectancy continues to grow, an unprecedented six generations coexist on this planet. Each has different motivations, habits, outlooks and preferences – and for organizations to reach their customers effectively, they need to both understand these differences and incorporate this understanding into their customer engagement. 


Join us for an exclusive interview with professor, psychologist and author, Jean Twenge, on the communication habits and preferences across the generations. We’ll discuss the Silents and Boomers as they enjoy or prepare for retirement; the Gen X-ers as they face middle age; the Millennials as they become parents and command the workplace; Gen Z as they navigate the coming of age during the digital revolution; and Gen Alpha, as the first members of this cohort become teenagers.

You will walk away with:
  • Insight into the communication preferences of six generations, from Gen Alpha to the Silents, and how the rapid evolution of technology has impacted them
  • How to apply this understanding of the generational differences to refine your audience, persona, marketing, and help you refine your go-to-market strategies
  • A grasp on how the generations connect, conflict, and compete with one another, and what this means for businesses and nonprofits
Speakers
  • Erin Reilly
    Chief Social Impact Officer, Twilio
    • Erin Reilly

    Erin Reilly

    Chief Social Impact Officer, Twilio
    As Chief Social Impact Officer at Twilio, Erin leads the company to use its products, people, and funding to do good. She also runs the business unit that empowers nonprofits to use Twilio’s cloud communications technology to scale their impact. Through her leadership, more than 15,000 social impact organizations using Twilio are helping more than 550 million people each year. Erin’s work proves that social impact can be a sustainable business by lowering costs for nonprofits to access Twilio, while delivering meaningful revenue growth and continued investment in social impact. Over the course of her 25 year career, Erin has driven social and environmental change while working at Google, Yahoo!, and Nike. She’s helped launch new businesses in Africa and India to provide fast access to the Internet, engaged tens of millions of people in environmental programs, and raised millions of dollars for disaster response. She also has experience in the nonprofit sector at Business for Social Responsibility and at the environmental engineering firm Tetra Tech. Erin was named one of the 50 Most Powerful Women in Technology by the National Diversity Council, and one of the Top 100 Women in Technology by Technology Magazine. She holds a BA in Human Biology / Environmental Management from Stanford University and an MBA from the University of California, Berkeley.
  • Jean Twenge
    Author of Generations
    • Jean Twenge

    Jean Twenge

    Author of Generations
    Jean M. Twenge, Professor of Psychology at San Diego State University, is the author of more than 180 scientific publications and seven books, including Generations: The Real Differences between Gen Z, Millennials, Gen X, Boomers and Silents—and What They Mean for America’s Future and iGen: Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy--and Completely Unprepared for Adulthood. She holds a BA and MA from the University of Chicago and a Ph.D. from the University of Michigan.
Breakout Session

Tactics to build durable relationships in higher education

When we think about today's generation of college students, one fact remains abundantly clear: these students are digital natives. They are hyper online, with a whopping 98% of them carrying a smartphone, which they can’t help but glance at more than 80 times a day. What this digital appetite means for the higher education sector is that this generation expects technology-driven engagement with their college or university. However, today’s higher education institutions are under increasing pressure – from declining student enrollment, stagnating graduation rates, and fundraising headwinds that put pressure on university budgets and endowments. In this breakout, we will demonstrate how to build durable relationships with the next generation of students across the entire lifecycle - from prospective students to engaged alumni.
In this session you will learn how to:
  • Engage prospective students, current students, and alumni across the channels that they prefer to fuel stronger enrollment, retention, and satisfaction
  • Incorporate AI-powered interventions to support at risk students and create personalized giving campaigns using data intelligence and predictive traits
  • Increase enrollment yields and lower acquisition costs with SMS nudges at critical recruitment stages
Speakers
Breakout Session

The Power of Personalization and Trust in the AI Era

We are in an era where businesses must adapt to the ever-changing wants and needs of consumers. While consumers expect every interaction to be personalized, only 51% of consumers trust companies to handle their personal data responsibly. Never has it been more important to focus on gathering quality, real-time first-party data, and this is essential for businesses. The key to unlocking the full potential of AI is based on a simple fact - AI is only as good as your data is. But where do you start?
In this session you will learn how to:
  • Create a modern customer data foundation to accelerate AI initiatives
  • Make your AI more precise, intelligent, and impactful with trusted customer data
  • Drive business growth, foster customer loyalty, and even cut costs with Twilio Segment’s CDP
Speakers
  • Sonia Sidhpura
    Director, Product Marketing
    Twilio Segment
Save your seat for this exclusive conversation with Jean Twenge!
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Webinar: Mind the gap: Tactics to reach and communicate across generations by Transform Together