2024 brings with it unprecedented technological advances and excitement – as well as uncertainties. In the aftermath of a year marked by the transformative promise of AI, its practical value is becoming increasingly evident, despite ongoing concerns about governance and application. This unfolds against the backdrop of a challenging economic environment, underscoring the need for businesses to show that their investments are generating ROI.
In this crucial moment, what will your business embrace and implement? According to Twilio’s 2024 State of Customer Engagement Report, 76% of businesses say delivering personalized customer engagement is a high or critical priority. Leaders expect their investment in digital customer engagement to increase by 133% by 2027 – so pinpointing where it will have the greatest impact is essential.
Join us as we welcome Kristen Berman, behavioral scientist and co-founder of Irrational Labs, a leading behavioral design firm, alongside Dave Esber, Sr. Director of Product Marketing at Twilio. We’ll dive into the science of decision making and understanding why your customers do what they do. You’ll learn how to apply these insights to guide investments, optimize customer experiences and boost your bottom line.
How to leverage customer psychology to build valuable user experiences that drive customer growth and boost retention
The role of AI in digital customer engagement and where to focus your efforts and investments
How to help your company and employees think like behavior scientists
How to measure the performance and ROI of your omnichannel communications whether for marketing, alerts, or notifications.
How to calculate a dollar value for non-revenue generating communications such as appointment reminders or delivery notifications.
Key gotchas to be on the lookout for when conducting and presenting your ROI analysis.
