In today's business landscape, the digital revolution is inescapable, bringing with it a deluge of data, gamechanging AI, and soaring customer expectations – and the sports world is not immune. In fact, the National Football League (NFL) is using these advances in technology to unlock tangible results. They’re leveraging data and omnichannel capabilities to offer fans unprecedented personalized experiences and glean crucial business insights.
But this digital playbook isn’t exclusive to sports. It serves as a blueprint for IT and business leaders everywhere.
Join us for a conversation with Michelle McKenna, former NFL CIO, and Khozema Shipchandler, President of Twilio Communications, as they discuss the integration of technology in the world of sports – from ensuring player safety to harnessing data for an enhanced fan journey – and how this translates to your digital initiatives. With over two decades in leadership roles at iconic institutions like Disney, Universal Studios, and the NFL, McKenna has been at the forefront of blending technology with the human experience. Her endeavors range from orchestrating the NFL's first virtual draft in 2020 to playing a pivotal role in the technological marvel behind launch of The Wizarding World of Harry Potter theme park.