Building a Customer-Centric Business: Lessons from Rent the Runway’s Jenny Fleiss

December 05, 2024 at 12:00 PM EST
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Keynote

Building a Customer-Centric Business: Lessons from Rent the Runway’s Jenny Fleiss

In today’s digital-first world, businesses face increasing pressure to deliver personalized experiences at scale. As consumer expectations grow, the brands that successfully meet these demands will be the ones that win. But what does it truly take to achieve this, especially against a backdrop of rapid advancements in AI and economic uncertainty? 


Join us for an insightful conversation with Rent the Runway co-founder, Jenny Fleiss and SVP, Corporate Strategy & Operations, Ivy Grant, where we’ll explore how businesses can harness the power of data, communications, and AI to understand customer needs, transform customer engagement and achieve personalization at scale. Jenny founded two scaled digitally native business from scratch: Rent the Runway and Jetblack. Jenny spent the last few years as a Partner at Initialized and Volition Capital and is an adviser to and investor in various businesses, many with female founders. She will share her unique insights on investing, entrepreneurship, and leveraging disruption for strategic advantage. You will walk away with a deeper understanding of:

You will walk away with a deeper understanding of:
  • What it takes to build a customer-centric business model
  • How to scale your business while enhancing personalization
  • How to serve customers in a smarter way, to break through the noise and build trust and loyalty
Speakers
  • Jenny Fleiss
    Partner, Initialized Capital; Co-Founder, Rent the Runway & Jetblack; Board Member / Adviser
    • Jenny Fleiss

    Jenny Fleiss

    Partner, Initialized Capital; Co-Founder, Rent the Runway & Jetblack; Board Member / Adviser
    Jenny Fleiss is a Partner at Initialized Capital focused on seed stage investing with a focus on e-commerce enablement, consumer and AI. Jenny is an entrepreneur and intrapreneur, founding two scaled digitally native business from scratch: Rent the Runway and Jetblack. Jetblack is the first portfolio company within Walmart’s technology incubator, disrupting traditional e-commerce with a personal shopping service over text message and voice. Previously, Jenny Co-Founded Rent the Runway, a business that has transformed the retail industry by making designer clothing rentals a convenient and accessible luxury experience for millions of women. Jenny is on the board of Rent the Runway (RENT), The Lanvin Group (LANV), Shutterfly, and Yale Ventures and is an adviser to and investor in various businesses, many with female founders.

    Jenny has been honored with numerous recognitions including Inc. Magazine’s “30 Under 30”; Fortune Magazine’s “40 Under 40” and “Most Powerful Women Entrepreneurs”; and Fast Company’s “Most Influential Women in Technology.”

    She earned her MBA from Harvard Business School and graduated Cum Laude from Yale University. She currently resides in New York City with her husband and three children.
  • Ivy Grant
    SVP, Strategy & Operations
    • Ivy Grant

    Ivy Grant

    SVP, Strategy & Operations
    Ivy Grant is Senior Vice President of Strategy & Operations at Twilio where she leads strategic planning, M&A Integration and is responsible for driving transformational initiatives that enable the company to continuously improve its operations.

    Prior to Twilio, Ivy’s career has balanced senior roles in strategy consulting at McKinsey & Company, Edelman and PwC with customer-centric operational roles at Walmart, Polo Ralph Lauren and tech startup Eversight Labs. She loves solo international travel (pre-COVID), hugging exotic animals and boxing. Ivy has an MBA from NYU’s Stern School of Business and a BS in Applied Economics from Cornell University.
Breakout Session

Transforming Customer Experiences with the Power of Trusted Data

Businesses know the importance of being customer-centric, but in an omnichannel world with high customer expectations, delivering personalized, real-time journeys is challenging without the right tech stack. For example, Vacasa achieved 3x more bookings with more personalized marketing campaigns. From collecting and unifying their data into complete customer profiles, to activating that trusted data through email and SMS campaigns, they were able to reach their audience when and where they engage most. Join this session to learn how Segment’s CDP and Twilio’s Customer Engagement Platform combine real-time data, digital channels, and intelligent insights to create personalized interactions at scale.
Speakers
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Webinar: Building a Customer-Centric Business: Lessons from Rent the Runway’s Jenny Fleiss by Transform Together