How Data and AI Fuels The Growth of One of America’s Most Popular Sports

July 30, 2024 at 09:00 AM
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Keynote

How Data and AI Fuels the Growth of One of America’s Most Popular Sports

We are in a new era of customer engagement, one powered by real-time data and AI, giving businesses the ability to enhance every customer interaction and unlock the value of every customer. What happens when this revolution begins to influence one of America's favorite recreations? How will the game of golf look and feel different when data is brought together in new ways to accelerate golf professionals’ sport, engage fans, and grow the game of golf? Join Twilio and special guest, Kevin Scott, CIO and CTO of PGA of America to hear how the game of golf is getting even better fueled by data, innovation, and great customer engagement.

You'll walk away with a better understanding of how to:
  • Optimize customer support with data and AI
  • Balance innovation against security and compliance
  • Meet the engagement needs of today’s customers
Speakers
  • Kevin Scott
    CIO/CTO, PGA of America
    • Kevin Scott

    Kevin Scott

    CIO/CTO, PGA of America
    Kevin J. Scott serves as the Chief Technology Officer and CIO at PGA of America, a role he has held since 2017. In this pivotal position, Kevin has spearheaded digital and technological transformation, focusing on enhancing PGA’s tech, mobile, digital, product, innovation, and ventures. He has been instrumental in launching PGA's first consumer digital products, successfully merging the previously separate IT and Digital organizations into a cohesive, customer-focused, and product-oriented team.
  • Kathryn Murphy
    SVP Product & Design, Twilio
    • Kathryn Murphy

    Kathryn Murphy

    SVP Product & Design, Twilio
Breakout Session

Delighting customers and agents with contextual experiences powered by real-time data and Artificial intelligence

81% of brands say they understand customers deeply, only 46% of consumers agree. Explore the critical link between real-time customer context and business success in this session. Dive into the dynamic world of customer data orchestration and discover how it powers artificial intelligence to drive your strategies. Join us to unlock the potential of Unified Profiles and real-time data, offering Identity Resolution for empowered employee interactions and GenAI automations tailored to every engagement. Learn how Agent Copilot, fueled by Unified Profiles, uses artificial intelligence to supercharge employee productivity.
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Webinar: How Data and AI Fuels The Growth of One of America’s Most Popular Sports by Transform Together